03 — Selected Work
Results, not promises
Barberos
Scaled monthly revenue by 75% through lean content marketing, WhatsApp remarketing, and local trust-building. One reel hit 2.7 million views organically.
₹8L→₹14L
Monthly run rate
What I Executed
- Shot and edited high-performing video content across all treatments
- Built a consistent Instagram content strategy and managed the account end to end
- Ran lean Meta ad campaigns focused on local customer acquisition
- Executed WhatsApp remarketing campaigns driving repeat visits
- Built repeat customer engagement and loyalty systems
Key Outcomes
- 75% growth in monthly run rate from ₹8L to ₹14L
- Organic reel reached 2.7 million views with no paid amplification
- Consistent repeat customer base established through content trust
- Zero heavy discounting: grew on brand, not promotions
17.9K
31.9K
2.7M
Barbero's Campaign Results — March & April
“For mass-premium brands, consistent content and local trust-building outperform heavy discounting over time.”
Astaka
Generated ₹20 Lakhs revenue in 48 hours through a fully produced and executed performance campaign. No agency, no handoffs.
₹20L
In 2 days
What I Executed
- Shot and edited all ad creatives in-house from concept to final cut
- Managed social media content to build anticipation before launch
- Structured and launched the Meta ad campaign from scratch
- Optimised creatives mid-flight based on real-time performance data
- Built direct-response storytelling that created fast sales momentum
The Outcome
- ₹20 Lakhs revenue within 48 hours of campaign launch
- Proof that creative production and performance are a force multiplier
- Zero agency dependency: complete in-house operator execution
25.1K
61.6K
49.5K
“The edge here was not budget. It was combining production speed with conversion strategy in a single operator — which is rare.”
The Farmers’ Store & Greenheart Organic
Marketing Head. Delivered 4 to 6× ROAS, triple-digit revenue growth, and a 40% improvement in operational efficiency across the full marketing function.
4–6×
ROAS on Meta Ads
Full-Scope Ownership
- Built and managed 3 Instagram accounts into acquisition channels
- Delivered 4 to 6× ROAS through Meta Ads with in-house creatives
- Produced founder-led educational content on organic farming and nutrition
- Expanded demand through partnerships and community-led growth
- Improved operational efficiency by 40% through process systems
Areas of Responsibility
- Social media management and content strategy across all channels
- Ad execution across Meta with creative direction
- Brand positioning and team alignment
- Sales-driven campaign design and seasonal launches
49.3K
45K
Meta Ads Results — Campaign Screenshots
“Triple-digit revenue growth built on the intersection of content, performance, and distribution partnerships.” (for The Farmers' Store Deli- food venture 2025)
Men’s Circle
Built and monetised a community program generating ₹3.5L revenue on just ₹15K ad spend. A 23× return, with 100% participant completion.
₹3.5L
On ₹15K spend
What I Built
- Paid and organic acquisition systems working in parallel
- Consultative sales process with high conversion and low friction
- Curriculum and participant experience design
- Partnership and sponsor onboarding to reduce net cost
Outcomes
- 23× return on ad spend with lean budget allocation
- 100% participant completion rate across the program
- High engagement and community retention post-program
8,021
“High-trust, high-retention programs need a builder who understands both acquisition and experience design. That combination mattered here.”
Intesols
Head of Content and Business Development. Contributed to revenue doubling from $500K to $1M while managing and training a team of 120+ members.
$500K→$1M
Revenue growth
What I Owned
- Content strategy and production across all marketing channels
- Business development through outreach, networking, and partnership building
- Managed and trained 120+ team members across content and operations
- Built acquisition systems that generated qualified inbound pipeline
Outcomes
- Revenue doubled from $500K to $1M in the engagement period
- Improved retention and upsell systems to increase customer lifetime value
- Scaled a content-led positioning strategy that elevated brand authority
“Blending business development with content and positioning is how a service brand breaks through commodity competition.”
Personal Brand Channel
Amassed over 10 million organic views across platforms through consistent content creation, audience-first storytelling, and zero paid amplification.
10M+
Organic views
What This Demonstrates
- The ability to build an audience from scratch without a paid budget
- Deep understanding of what content formats and hooks drive organic reach
- End-to-end content creation: ideation, scripting, shooting, and editing
- Consistency as a system: showing up, testing formats, and iterating fast
Why It Matters for Your Brand
- I apply the same content thinking that drove 10M+ personal views to client brands
- Organic reach is earned, not bought: the principles transfer directly
- Founder-led content systems and personal brand strategy are core strengths
“10 million organic views is proof that content strategy and execution compound over time when they are built on genuine audience understanding.”